The What:

I was tasked by Student Life with creating a series of posters advertising student leadership positions to be hung throughout the campus and residence halls. One poster would be for the Peer Leader position, another for the RA position, and one advertising both positions.

The How:

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I first chose some colors that would stick out like a sore thumb, using green to match the RA uniforms, a yellow-gold for the Peer Leader uniforms, and Blue as a tie-in to the new Northern Vermont University branding colors. I then angled the grid I was placing my content on to break away from design common trends of other posters seen around campus. Finally, I added a light honeycomb pattern to reflect our past branding identity.