The Critic is a long-running student-run newspaper organization at Lyndon State College. After several years of mismanagement and tabloid reporting, The Critic went into a state of unofficial disbandment for the 2016-2017 school year. In the fall of 2017, I revived it with an all new staff and new set of goals.
When approaching the rebranding, I had to walk a narrow line. I needed a new and refreshed logo to distinguish it from the old organization, while still linking back to it’s long and illustrious history.
To root the logo in the timeless history of The Critic, I used a serif font (literally called Timeless) with decent spacing to further emphasize the matured and prestigious feel of the logo. To add a modern flair, I placed a heavy black box around the first letter, which also made for an easy social media profile picture.