The What:

The Critic is a long-running student-run newspaper organization at Lyndon State College. After several years of mismanagement and tabloid reporting, The Critic went into a state of unofficial disbandment for the 2016-2017 school year. In the fall of 2017, I revived it with an all new staff and new set of goals.

When approaching the rebranding, I had to walk a narrow line. I needed a new and refreshed logo to distinguish it from the old organization, while still linking back to it’s long and illustrious history.

The Why:

To root the logo in the timeless history of The Critic, I used a serif font (literally called Timeless) with decent spacing to further emphasize the matured and prestigious feel of the logo. To add a modern flair, I placed a heavy black box around the first letter, which also made for an easy social media profile picture.