The What:

Simply Spice was based off an idea presented in an XKCD comic in which a simple and minimalist package design would stand out among flashy and highly-detailed package design that is all so common in the industry. I created a conceptual brand based off this idea that was all about simple ingredients and no hidden garbage.

The Why:

Using simple colors that accentuate the spices within, and bold yet neutral typography that said exactly what it was without adding any flair, I made a set of very utility-based jar labels that granted a large amount of open glass space for a customer to inspect the contents easily. Furthermore, I added a label for the lid, allowing the customer to store their spice jars at any angle.