The What:

A new campus film festival showcasing upperclassmen work needed a poster to advertise the event, but did not want any of the typical tropes that such posters had. These tropes included cameras, film, film wheels, clackerboards, etc.

The How:

Instead of focusing on the experience of making a film, I instead focused on the experience of viewing a film, with a background photo of a red theatre chair. I then matched it with some red highlight text, keeping things bold to attract the attention of a passer-by.