The what:

The Lyndon Cultural Festival is a yearly event in which a week of cultural programming is offered around campus featuring a wide range of topics and activities.

The Why

Knowing that the poster would need to hold a lot of information, and wanting to avoid the trend of other years in which multiple pieces of paper would be taped together, I decided to keep graphics minimal and in the background. I choose a picture of people casting off paper balloons to link into the cultural theme, and re-colored it. I then added a contrasting color to the font to stand out from it.